Thai Flavors Take Center Stage in Davos 2025: A Tale of Diplomacy and Taste

The World Economic Forum 2025 in Davos served as a vibrant stage for Thai cultural diplomacy, where a fusion of high-level encounters and bold flavors captured the attention of global leaders. From refined cocktails to a legendary soup “showdown,” the evening highlighted the growing international appeal of Thailand’s culinary heritage.

The Mekhong Rum Cocktail Transformation

The evening’s drink of choice featured ThaiBev’s Mekhong rum, which underwent a sophisticated transformation led by Kim Steppe, CEO of Blue Elephant Europe & Asia.

• By refining the flavor profile with Thai basil and reducing the sweetness, the cocktail was given a fresh, vibrant twist.
• Though initially met with curiosity, word of the improved balance spread quickly among guests.
• The drink soon became a crowd favorite, resulting in long queues and a successful international showcase for the signature Thai spirit.

The Tom Yam Kung “Showdown”

A highlight of the reception was a friendly culinary competition between two legendary Thai chefs, showcasing the diversity of Tom Yam Kung:

• Master Chef Nooror’s Version: A creamy and rich Nam Khon style that created a significant buzz among the European audience.
• Chef Chumphon’s Version: A clear, refreshing Nam Sai style that offered a traditional, sharp alternative.
• The Verdict: While both styles represented authentic Thai excellence, Chef Nooror’s indulgent, creamy take proved particularly popular with the international palate in Davos.

A Moment of Cultural Recognition with the Prime Minister

The night was further elevated by a meaningful cultural exchange with Prime Minister Paetongtarn Shinawatra.

• Fashion & Heritage: CEO Kim Steppe noted the Prime Minister’s choice of a Kebaya, a traditional garment that has recently received UNESCO recognition.
• Diplomatic Spark: The mention of this cultural milestone led to an engaging discussion, drawing guests into a conversation about Thailand’s rich history and international identity.

Through these small encounters—one bowl and one cocktail at a time—the Thai reception team in Davos successfully turned a formal evening into a celebration of Thailand’s “Soft Power.”