Thai Prime Minister Praises Food Innovation at World Economic Forum 2025

Thailand Prime Minister Paethongtarn Shinawatra with Blue Elephant Curry Sauce

During a visit to the World Economic Forum 2025 in Davos, Thai Prime Minister Paethongtarn Shinawatra highlighted the global potential of Thailand’s culinary exports. While exploring a local grocery store in the snowy Swiss town, the Thai Prime Minister discovered Blue Elephant’s ready-to-heat curry sauce stocked alongside international brands. This discovery served as a powerful testament to the successful international expansion of authentic Thai products.

A Global Opportunity for Thailand

The Thai Prime Minister shared the moment on social media, identifying the presence of such products as a “big opportunity for Thailand” on the global stage. Her visit underscored several key initiatives for the nation’s future:

• Promoting Thai cuisine as a permanent global staple in international markets.

• Developing high-level food innovation to ensure authentic flavors are accessible worldwide.

• Celebrating the pioneering spirit of brands that have brought Thai heritage to the international spotlight.

Advancing Thai Culinary Diplomacy

By holding up the Blue Elephant curry sauce, the Thai Prime Minister emphasized that making “real Thai flavors” accessible is essential for the country’s economic growth. This encounter in Davos leaves no doubt that through food innovation, Thailand’s culinary influence continues to grow stronger across the globe.