Judging
from the overflowing crowd at its glittering launch last week,
the Blue Elephant is a welcome addition to the capital's
gustatory landscape.
A HUGE THRONGheralded
the homecoming of the Blue Elephant.
FOIE GRAS with tamarind sauce proved
to be a
clever combination between east and west.
Sirinya
Wattanasukchai Kreangsak Suwanpantakul THE NATION
After
living in Brussels for 22 years and settling in cities such
London, Paris and New Delhi, the Bleu Elephant has finally
come home to Bangkok.
The world famous Thai restaurant made its exciting debut
here last Thursday with a launch at the old Thai Chin Building.
Now standing proudly on Sathorn Road, the Blue Elephant Cooking
School and Restaurant received a warm welcome from a huge
throng of distinguished guest and media who made the three-story
colonial style building, which will celebrate its century
next year, look suddenly small.
Today
there are nine Blue Elephant restaurants serving Royal Thai
cuisine throughout Europe and the Middle East, but the Bangkok
restaurant is the first outlet with a cooking school attached,
to capitalise on the well-established reputation of the restaurant.
Among
the noted guests were PM's Office Minister Somsak Thapsutin,
who arrived early at the opening to "attend" a short
cooking lesson on the third floor; Siam City Hotels &
Resorts
Chairman
Kamala Sukosol and daughter Marisa Sukosol Nunbhakdi, SCHR's
vice president; Sueb Bunarataphan; Bangkok MP
Issara Sunthornwat; and former Miss Thailand Panadda
Wongpudee. Although Prime Minister Thaksin Shinawatra and
his family were big fans of the restaurant when they tasted
the royal cuisine in Europe, the Shinawatra family did not
join the opening ceremony last week.
PM'S OFFICE
MINISTER Somsak
Thapsutin got a quick cooking lesson on the third floor.
At
the entrance, guests were warmly greeted by Karl Steppe and
Nooror Somany Steppe, the founders of the franchise. The couple
married and started the first Blue Elephant in 1980.
After making a success of the restaurant in Brussels, they
decided to expand the franchise throughout Europe, eventually
opening outlets in Paris and Copenhagen, and then moving into
the Middle East.
At the Bangkok launch, the owners said they plan to open a
restaurant in Chicago soon but did not specify exactly when.
On Thursday night, partygoers enjoyed themselves in Blue Elephant
style, washing down the world-renowned Thai food with drinks
at tables nicely adorned with purple Thai orchids.
THAI STAPLE SOMTAM,
as anywhere in
the country, proved a popular choice for the diners.
Blue
Elephant International invested Bt30 million to turn the historical
Thai Chine building into the coolest restaurant in town.
The highlight of the party, of course, was the Blue Elephant
cuisine. The exquisite Thai menu, which prompted non-stop
refills by several partygoers, included everything from standard
shrimp spring rolls to the rare cho muang, and smart
menu items like banana spring rolls, larb salmon,
spaghetti khee mao, and foie gras with tamarind sauce.
As well. dozen of guests were quickly seduced by the incredible
buffalo satay. Of course, our so-called "national food"
som tam was not to be excluded from the menu. Some Thai diners
might find the food a bit mild and sweet.
However,
the Blue Elephant's established taste was unanimous hit
with the fifty per cent of partygoers who were expats. Along
with the food, cocktails and house-brand wine were provided
non-stop. Blue Elephant also took the opportunity to introduce
its new cocktail, a drink so new the bartender
couldn't remember its name. The drink was a cool combination
of healthy herbal syrup made from either lemongrass, chili
or pepper and somewhat less healthful volda. Was it popular?
Well, if the number of empty vodka bottles behind the bar
and happy, red-faced guys around the room were any indication,
we'd say so.
And the party overall?
At 10pm. it was still going strong and the night seemed very
young indeed.
Note:
"Extract as it is" from the newspaper,
click on the picture to see the scan.
BLUE ELEPHANT INTERNATIONAL PLC
4-6 Fulham Broadway, London SW6 1AA, United Kingdom
Phone: +44 20 7385 6595 Fax: +44 20 7386 7665
E-mail:
info@blueelephant.com